Horizon Scanning

This step is all about starting the innovation journey with a goal in mind. There are plenty of information sources that could suggest ideas, themes or areas that are ripe for innovation and what we do is take a systematic approach to gathering this insight in order to maximise its usefulness in the following steps. The goal is to provide the right stimulus for innovation in your organisation's particular circumstances.

Framework

Near Horizon: Looking at what your company strategy and MI is telling you and also what you know about your existing and potential customers
Middle Horizon: Analysing what your competitors are doing and the current trends within your market
Far Horizon: Gazing further afield for the macro trends that are influencing your organisation or are likely to in the future
Summary: Drawing all the data together into a single insight package in a useful form

Innovation Age Product

We work systematically with your team through each of the research areas as well as conducting our own research and deliver to you a high-quality, complete package of stimulus material specifically designed for innovation.