News & Events
The second Asian country is now live. Primary have launched brand new direct to consumer insurance brand, Roojai, in Thailand on the same operating platform used in China that Innovation Age have also helped to adapt for the Thai market.
Xuan Xin Bao is live! After more than a year of helping Primary with all aspects of setting up the company and building the underlying platform, the new pan-Asian e-commerce business has its first customers in China under the new brand XXBao. After receiving the necessary approvals from the authorities in China the initial launch has been in Jiangsu province near Shanghai, with the initial marketing effort focussed on the city of Changzhou. Insurance can be purchased online or over the phone through a call centre in Shenzhen.
Innovation Age has been selected to help create a new pan-Asia online insurance by Primary Holdings. Focussing initially on the Chinese market, where buying insurance online is virtually unheard of, our job will be to create an innovative e-commerce platform that guides the customer through the purchasing process. Primary then expect further Asian territories to follow on a common operating platform across this part of the world
We're delighted that Brian's successful work with Wright Vigar, a fast-growing Lincoln-based accountancy practice has been featured in a Growth Accelerator case study. Brian helped them address two strategic issues; developing the next generation of leaders and developing a distinctive approach to marketing. Jack O'Hern, a director at Wright Vigar, says that Brian "really focused our attention on what we need to invest in to develop the business further. By bringing the next tier of leaders along we are removing limitations on our business development activity and, ultimately, our growth".
Read the full article here.
Brian presented on the subject of Using Big Data for Innovation to representatives of social landlords at an event in London organised by Housemark, an organisation dedicated to improving performance in the social housing sector.
Innovation Age are engaged to help Lateral Group to scope a new data spine for the Department of Business, Innovation and Skills (BIS) to help them join up communications from several different parts of BIS.
Unfortunately we didn't win an award but we did get a mention on pages 15 & 39 of the awards booklet. A great time was had by all at the ceremony on Thursday night so thanks to Marketing Week and all the sponsors.
The new marketing platform that Innovation Age helped develop for Direct Line Group has been shortlisted for two awards at the Data Strategy 2013 awards sponsored by Marketing Week. Innovation Age have been included alongside Lateral Group as Direct Line Group's delivery agency for the Transforming Direct Marketing project. The winners will be announced on Feb 7th so we've got our fingers crossed!
Brian completes the registration process for the GrowthAccelerator programme and becomes a registered and approved Growth Coach able to provide expert, tailored advice to help ambitious businesses achieve rapid, sustainable growth.
New capability provided for Innovation Age following successful completion of the Intellectual Property Masterclass at the Intellectual Property Office in Wales. We are now able to include quick assessment of the role of Intellectual Property in our discussions with you on your strategic innovation requirements.
Innovation Age take over management of the pipeline of marketing innovation projects for Direct Line Group, including further uses for the new marketing platform delivered in July.
Innovation Age have delivered a brand new marketing platform for RBS Insurance, bringing together for the first time information about customers from across their organisation. The project has been delivered on time and to budget enabling exciting new possibilities for innovative direct marketing and a new test and learn culture.
The Ideas Lab on Facebook that Innovation Age had a hand in designing has gone live and is gaining insight from RBS Insurance's customers on what innovations they wish to see in future products. It has been jointly developed with Foolproof and Techlightenment.
Innovation Age has launched a nationwide pilot of a new way of purchasing general insurance products (car, home, breakdown, rescue, pet travel and home emergency). The pilot is intended to provide key insight into customer reaction to the new proposition.